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How to Use Email to Engage with Your Audience

In this article, I’ll outline four tried and tested strategies to boost engagement with your target audience through email. But first, let me share some crucial email statistics every business owner and marketer needs to know. Just by looking at these statistics, it’s clear that email is a powerful medium. The stats show us the

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Michael Port on the Roles We Play

How do you respond to something like a pandemic? A crisis when the whole world goes upside down. What role is being required of you when you feel like the thing that you offer the world isn’t even needed? In this week’s episode of The Portfolio Life, I interview my longtime friend and mentor, Michael

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The ONE Question That Boosts Readership

by Colleen M. Story Have you heard of the Aesop fable titled, “The Peasant and the Apple Tree?” It goes like this: “A peasant was cutting down an apple tree despite pleas from animals living in it. He stopped when he found a hive with honey. The Tree is now doing fine!” All of us

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How to Transform Memories into Memoir

Today’s guest post is by Kathleen Pooler.  “It is the complicated, abiding pleasure, to paraphrase Ralph Waldo Emerson, of finding the universal thread that connects us to the rest of humanity, and, by doing so, turns our small, personal sorrows and individual tragedies into art,” says Dani Shapiro from The New Yorker.  Finding a compelling story

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How to Make Writing Fun Again!

Does anybody remember the famed DC vs. Marvel comic book series? I was hardly a superhero comic book kid. I enjoyed Batman, but I wasn’t really interested. I was more of an Archie Comics kid. Still, the DC vs. Marvel series was an event, and if you were young and even remotely interested in superheroes,

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11 Exercises to Enhance Your Visual Thinking

Which comes first for you—images or words? For storytellers, both are important. We craft words on paper to communicate our visions to readers. We want them to see what we see, hear what we hear, experience what we experience. Concentrating on visual thinking is an exercise many of us can use to access our creativity

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