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Customer Personas: Why Every Writer (& Blogger) Needs Them

Editor’s Note: Customer personas, none of your business, right? They’re for hardcore B2B, not bloggers and writers. Actually, I disagree. Each time I’ve written a book, I’ve created a customer persona first, although I might have called mine a reader persona. Here’s a top tip: They’re the same thing 🙂 You’re reader is you’re customer.

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Mind Mapping for the Novelist

Since many of you are in the throes of NaNoWriMo, here’s a reprint of a post I wrote years ago discussing how helpful mind-mapping is and how you might use it to spur your creativity and work through your plotting ideas. And, of course, any writer can utilize these techniques to help come up with

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How to Build an Outline

You probably wouldn’t sink a million dollars into building a home without a blueprint. You certainly wouldn’t begin creating something as intricate as a cathedral without detailed plans. So why would you spend a year or two composing a novel without plotting it? Should I Outline? Some people advocate “pantsing”—writing without outlines. It can be

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23 Tips for a Zero Waste Home Office

A little over a year ago, I decided to create a more sustainable, zero waste lifestyle. As a writer, time at the desk is a huge part of my life, so figuring out how to create a zero waste home office was a top priority from the beginning—and, honestly, one of the easiest parts of

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